Maybach to survive with new S-Class platform, new models on the way

It has been reported numerous times that Daimler AG’s Maybach brand will soon die after being starved of new products. That might not be the case anymore with some new leadership in town and some new products in the pipeline.

Daimler board member, Joachim Schmidt, who was recently brought back to run Daimler’s sales and marketing, apparently sees plenty of new opportunities for Maybach vehicles in China, North American, Middle East and Russia.

Current Maybach models, which are based on the previous-generation S-Class, are not exactly state-of-the-art. According to sources, new Maybach models will be based on the new S-Class, which debuts in 2012. Reports suggest that the extended range will be comprised of five models including a four-door-coupe and a long-wheelbase convertible (think Mercedes Ocean Drive concept).

Power for all Maybachs will still come from the 6.0L V12 engine that will now be mated to a 7-speed automatic and an electric motor good for a little over 20-hp and an electric-range of around ten miles. That will allow at least a 25 percent improvement in fuel-economy in European standards, sources say.